Interest in business ownership is at an all-time high and yet many are not aware of the power of franchising and its many opportunities outside of food! In Non-Food Franchising, Jon Ostenson, CEO of FranBridge Consulting and a top 1% consultant/broker nationally, explores the variety of sectors and shows that there has never been a better time to invest. Drawing on his own experience as an Inc. 500 franchisor and a multi-brand franchisee, Ostenson covers topics such as: Why franchising is more attractive than startups or entrepreneurship through acquisition. Who is buying, how are they buying, and what are they buying? How franchises can be run with a semi-passive "executive model." Why real estate investors are so active in franchising. The financials of franchising: investment, revenue, and profit potential. How individuals can strategically select the best opportunity. For those with entrepreneurial aspirations, Ostenson’s turnkey guide is the first step in understanding why non-food franchising is increasingly seen by many as a better path to business ownership! As featured in Forbes, Inc. Magazine, Bloomberg, The Franchise Journal, and Franchise Connect.